August Lunch with NEMA
WHEN: The Why and How of Museums
WHAT: Wednesday, August 30, 2017, Noon - 1 pm
WHO: John W. Jacobsen, museum analyst, planner, producer, and president of White Oak Associates, Inc.
Why do museums do what we do? What are our contributions? and, How do museums do what we do? What steps do we take to create and deliver value? Research conducted by the White Oak Institute reveals twelve categories of potential museum impacts and benefits ("why") and a shared theory of action ("how") developed in Jacobsen's recent book, Measuring Museum Impact and Performance (Rowman & Littlefield, 2016). Jacobsen will discuss the findings and their implications on how museums evidence their value, translate outcomes into more intentional revenues and become more responsive and engaged with their communities, audiences and supporters. Your museum is likely achieving impacts and delivering benefits well beyond your mission outcomes.
So pack your lunch and bring your questions.
John W. Jacobsen, museum analyst, planner, and producer, is president of White Oak Associates, Inc. and former associate director of the Museum of Science in Boston. Jacobsen and White Oak have led strategic planning and capital project initiatives for over one hundred museums internationally through hundreds of commissions. White Oak’s museum projects integrate quantitative indicators with conceptual planning. Mr. Jacobsen’s wide-ranging writings on museum topics have appeared in Curator, Museum Management and Curatorship, Informal Learning Review, and Museum. His books include Measuring Museum Impact and Performance (2016) and The Museum Manager’s Compendium (in press). Mr. Jacobsen’s BA and MFA are from Yale University.